Job Details

A company is looking for a Go-To-Market (GTM) Product Marketing (B2B Physician Channel) - Part Time Contract.Key ResponsibilitiesIdentify and prioritize physician sub-segments and their specific pain points regarding sleep diagnosticsRefine the B2B narrative and create tailored collateral for different stakeholdersDefine and optimize demand generation and lead conversion strategiesRequired Qualifications5+ years in GTM Strategy, Product Marketing, or B2B SaaS within the Healthcare or HealthTech spaceFamiliarity with physician referral patterns and medical billing/reimbursementExperience in building templates, CRM workflows, and sales processesAbility to identify strategic market opportunities