Job Details

A company is looking for an Associate Director, Media Data Science to lead advanced media analytics across healthcare campaigns.Key ResponsibilitiesLead advanced measurement strategy across HCP and DTC campaigns, including various analytics methodologiesIntegrate and analyze healthcare datasets to quantify media impact and connect exposure to business outcomesCollaborate with cross-functional teams to ensure measurement frameworks align with business objectives and mentor analystsRequired Qualifications6-10+ years of experience in data science, advanced analytics, or media measurement, preferably in healthcare or pharmaDeep experience with MMM, multi-touch attribution, lift studies, and healthcare claims analysisProficiency in SQL and Snowflake, with experience in medallion data architecture environmentsStrong skills in Tableau and/or Looker for dashboard developmentAdvanced PowerPoint skills for clear communication of complex analyses