Job Details

Define and manage in-app lifecycle strategy: Develop a roadmap of in-app messaging, education, and engagement, and support communications aligned to key lifecycle stages and high value actions with an emphasis on automation. Design contextual experiences: Partner with Product, UX, and CRM teams to embed effective messaging in the Sonos app that enhances the customer experience. Leverage behavioral and event data: Use first-party app signals and segmentation to trigger relevant, real-time experiences. Collaborate cross-functionally: Serve as the bridge between Product and CRM to ensure work is strategically aligned and prioritized,Measure and optimize: Define in app campaign success signals and track and analyze campaign performance to continuously refine strategy based on insights. Integrate with CRM lifecycle: Ensure all in-app experiences complement outbound channels (email, push, SMS, etc), forming a cohesive omnichannel lifecycle journey. Champion customer empathy: Represent the cu...Lifecycle, Manager, Product, Mobile, Customer Experience, Behavioral, Manufacturing, Business Services